PORTFOLIO
ALL
ABOUT
JORDAN MCGRATH VISUALS
OUR MISSION
We live in a world that moves unforgivingly fast—an online era filled with mindless doom-scrolling, get-rich-quick schemes, and an endless stream of unmotivating content that relentlessly attacks our attention spans day in and day out.
We yearn for simplicity and relatability—something authentic and distinguishable.
Our mission is to help you cut through the noise and stand out in a sea of sameness through the power of compelling visual storytelling. We create imagery and motion pictures that spark imagination and awaken desire—content that brings real context and truth to the story of your brand.
We all seek freedom.
We believe in crafting visual experiences that give viewers a taste of the freedom your company offers through its products.
THE STORY
Jordan McGrath
My vision is to create visual art that the viewer can connect with. I strive to make my work give a fresh perspective on any given scene, helping create interest and inspiration.
I’ve always been infatuated with anything creative. From a young age, I spent most of my time making artwork, drawing, learning music—even creating board games from scratch! When I was about 16, I was at my uncle’s house playing guitar with him. He was an avid musician and always had something new to show or teach me. He was quite a characte.
As we were looking up some songs, I noticed his desktop background: a photo he had taken of his friend, standing on top of a mountain in shorts, surrounded by snow. I blurted out, “Why is your friend wearing shorts in the winter?!” My uncle laughed and replied with a grin, “I took that in July.”
I was honestly blown away that there was still snow in July. Suddenly, I found myself begging to see more photos and hear more about his adventures. Before I knew it, we had spent three hours looking through thousands of photographs. I was in awe. Something in me ignited—a spark that awakened a part of myself I didn’t fully realize existed. A deep desire for adventure began to open up.
A few months later, in June, I took a bus down to the coast to meet him for my first backpacking trip.
We both wore our favorite band shirts—completely unplanned—and I even brought my little point-and-shoot camera. I decided to recreate the photo I had seen on his computer months earlier. When I captured it and saw it saved on the SD card of that dinky little camera, I knew. I had found a passion beyond all measure. I proceeded to fill up that SD card very quickly.
Once I got my hands on a real camera, it was only a matter of time before I realized you could do more than just take photos—you could capture motion and tell stories.
I filmed my first wedding in 2019, along with my first big corporate photo shoot. In 2021, I took the deep dive into filmmaking. I discovered a passion for capturing stories and began building the many skills needed to edit and truly bring those stories to life.
It all started in a little town called Vernon...
